Nestlé Waters Extends Mobile Marketing Relationship with Hipcricket
Hipcricket®, Inc. , the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. , today announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express.
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Mobile Marketing Association Launches MMA Mexico
SAO PAULO, May 16, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announces the launch of MMA Mexico. The newest of the ...
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Global Marketing: What You Need to Know
You may have seen the news that P&G is moving top executives for its skin care and other businesses from Cincinnati to Singapore.?? Global marketing is a topic I am hearing more and more about from CMOs, and so we're tapping Corporate Executive Board's global executive network to sort out rules of the road and ...
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Thought Leaders Dietrich and Livingston Add Integrated Marketing Session to 2012 Vocus Users Conference
BELTSVILLE, Md. -- via PRWEB - Vocus, Inc. , a leading provider of cloud marketing software, today announced thought leaders, bloggers and authors Gini Dietrich and Geoff Livingston have joined the lineup ...
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Global marketing exec joins Scripps Networks Interactive board
Richelle Parham, chief marketing officer of eBay Marketplaces, North America, has been elected to the board of directors of Scripps Networks Interactive Inc.
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BCAMA Vision Marketing Conference 2012 on Wednesday, May 23rd
VANCOUVER, BRITISH COLUMBIA-- - BCAMA's annual flagship marketing conference , VISION, will take place on Wednesday, May 23rd at the Westin Bayshore Hotel in Vancouver. Conference attendees will listen ...
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The evolution of marketing analytics
Marketing analytics companies are linking call data to web and mobile traffic to give a clearer picture than ever before of what your marketing dollar is actually doing.
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HubSpot Launches a Marketing Effectiveness Dashboard
CAMBRIDGE, Mass., May 17, 2012 /PRNewswire/ -- Just in time for the Facebook IPO, there's now an app for tracking Facebook fan growth (and much more!) vs. the competition. All-in-one marketing software ...
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Campbell Soup Company Names Adam Kmiec Director, Digital Marketing and Social Media
Campbell Soup Company today announced the appointment of Adam Kmiec as Director, Digital Marketing and Social Media. Kmiec, 32, will lead Campbell’s digital marketing an
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HubSpot Launches Brand New Email Software and Marketing Database
CAMBRIDGE, Mass., May 17, 2012 /PRNewswire-iReach/ -- For the better part of the last 12 months, we have been working diligently behind the scenes to add a completely revised email marketing system and ...
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